We couldn’t understand why shoes didn't have lasting padding - and why the only insoles available were chunky, ugly or not that effective. Where were the insoles that would match our treasured shoes and support our feet at the same time?

We knew we were not alone, and we wanted women to be able to wear their favourite shoes without pain.  We wanted to create a beautiful and functional insole - and so we did. 

Alice Bow was born. We were on a mission.

Using premium leather and podiatrist-grade padding, we created and worked through many insole prototypes until we found our iconic design. Beauty and comfort united.

With customers in 76 countries, we still feel as passionately about our mission as we did when we started. We continue to add new colours and designs, so that you can refresh your shoe closet with the seasons.