Our Story


I’ve yet to meet a woman who wasn’t a shoe addict to some degree - myself included! Like you, I have many gorgeous shoes in my wardrobe, but I just didn’t find many of them comfortable.  (They were pretty, so I'd still wear them - but just not for as long as I would have liked.) The only “solutions” available were ugly or ineffective insoles – not exactly what I wanted in my stunning shoes.

So I started to make insoles. After studying shoemaking and spending six months testing prototypes, I found the solution. Alice Bow insoles made of slim-but-effective padding topped with gorgeous soft leather in a stunning range of colours.

The word quickly spread and Alice Bow has become the must-have accessory for stylish women who love their shoes.  Even before I'd finished the prototypes, glamorous gals were popping by my flat on the way to weddings and red carpet events to get their hands on Alice Bow insoles.  Then in July 2015 Vanity Fair reported that the Duchess of Cambridge, Kate Middleton, was a fan.  We went global overnight and shipped orders to seventy-six countries from our little London studio.  It seems we had started a stylish revolution in footwear comfort.

I hope you enjoy your new insoles.  Do keep in touch - we love to hear of the adventures you have with your Alice Bows!


x Rachel Bowditch

Founder of Alice Bow